The Journal of the American Dental Association
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J Am Dent Assoc, Vol 128, No 12, 1657-1659.
© 1997 American Dental Association
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Journal of the American Dental Association, Vol 128, Issue 12, 1657-1659
Copyright © 1997 by American Dental Association

COVER STORY

Marketing with a patient focus



L Wintersteen
Wintersteen & Associates, Boise, Idaho 83704, USA.

Marketing is not a dirty word. It's a process that enables you to better understand the needs and wants of your patients. It's about listening and learning from your patients as a way to improve the care you provide.




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Copyright©1995-1997 American Dental Association (ADA).
Reproduction or republication strictly prohibited without prior written permission of ADA.