Dr. Nash’s thought-provoking letter touches on a number of salient points. At the core, I believe Dr. Nash and I strive for the same thing: the ultimate satisfaction of the patient.
Dentists should always seek to improve the depth of their clinical training, commit to continuing education and promote the best oral health. These professional goals are indeed worthy. But these goals need not be mutually exclusive from those of a dentist who plans to run a financially successful practice. In fact, many dentists who run well-managed practices and have secured their financial futures are at the forefront of accomplishing the goals of which Dr. Nash speaks.
Dentistry is indeed a noble profession, chosen by some of the very best people you would ever wish to be associated with. However, in upholding the rules, ethics and honored traditions of this profession—with all the hard work that entails—dentists also owe it to their families, office staffs and themselves to secure the brightest and best future possible. The ultimate path toward making that happen is by providing all patients with the very best customer service and clinical excellence. Efficient management systems and proper financial controls also contribute to excellence in clinical care.
