In January 2008, the American Dental Association will launch the ADA Vendor Showcase, a service for members and subscribers to receive special dental product offerings, discounts, rewards and survey requests, all provided via e-mail.
Those who opt into the ADA Vendor Showcase will receive three messages each month—36 in all in 2008, never more than one per week—with various offers in products and services, many of them exclusive to ADA Vendor Showcase participants.
The ADA assures participants that e-mail addresses will be kept in strictest confidence and never will be shared with a third party, in keeping with the Association’s privacy policy.
"The ADA works with many companies offering products and services to help our members run their practices," said Dr. James B. Bramson, ADA executive director.
"Given the popularity of the Annual Session exhibits," he said, "we wanted to offer our members an opportunity to receive more information about products and services from our exhibitors as well as from companies that support ADA publications and other projects."
Each e-mail in the ADA Vendor Showcase will include special product offers, announcements, other special offers and surveys that link to a manufacturer.
A typical survey would ask dentists 10 to 20 questions about product use and purchasing habits. Dentists who complete the survey might be eligible to win free products or gift cards.
To sign up for the ADA Vendor Showcase, even if you have already provided the ADA with your e-mail address, contact the Association at "www.ada.org/goto/vendorshowcase".
Also, each month, members who have supplied the ADA with their e-mail addresses will receive an update on ADA activities, including forthcoming features in The Journal of the American Dental Association.
This information, provided through the ADA’s Monthly Update, will include a link to information on the ADA Vendor Showcase and, in turn, links to the Web pages of participating manufacturers and suppliers.
